Tanner Baird & Tommy DeFea

Massenomics, owned by Tanner Baird and Tommy DeFea, comprises four key components: the Massenomics podcast, Massenomics Gym, Massenomics merchandise, and Massenomics on social media. It goes beyond these four pillars. Massenomics is about an unyielding commitment to consistency and a desire to cultivate a tight-knit community among athletes, particularly those in powerlifting, bodybuilding, and strongman sports.

The term "consistency" carries profound significance in fitness; you must be consistent if you want to see progress and improvement. And Massenomics embodies this ethos. It is their unwavering consistency and commitment that pushes this organization forward. While the fitness industry's niche markets can be daunting, Massenomics approaches challenges uniquely. Rather than perceiving failures as insurmountable roadblocks, they see them as invaluable experiences, stepping stones to glean wisdom.

However, Massenomics' vision reaches beyond personal success; it encompasses a desire to foster a profound sense of community among powerlifters, bodybuilders, and strongman athletes. This aspiration extends beyond business objectives; it's a genuine commitment to uniting individuals interested in fitness. Under Massenomics' guidance, they've carved out a unique space where athletes can come together, exchange experiences, and wholeheartedly support one another's growth.

As they reflect on their fitness journey, they wish they had started earlier. Massenomics' advice to aspiring entrepreneurs is clear: Indulging in excuses and over-rationalization will hinder personal progress. If you want to pursue something, start right away.